A prestigious river cruise company faced a critical challenge. They required a comprehensive global agency to manage an extensive array of operations including marketing, public relations, promotions, social media, and advertising across multiple continents. The scope of work was expansive, covering complete marketing and PR strategies over five continents, multimillion-dollar advertising budgets, and the orchestration of marketing and promotional activities in collaboration with internal teams. The mandate included media buying, social media management, influencer marketing, live event coordination, and bolstering both B2B trade and B2C direct sales channels.
Solution:
Easy Transition
Our team at NOQii Digital stepped in to lead their global marketing endeavors. Our remit encompassed all facets of digital media both paid and organic, print media, comprehensive social media strategy across platforms, influencer partnership development, and meticulous media buying and placement.
Amazing Results
Managing cross-continental teams, we not only increased leads and conversions by over 72% but also optimized the cost per lead (CPL), contributing directly to a substantial revenue surge exceeding half a billion dollars. Our strategy involved streamlining media agency relations and real-time social media management on a global scale, all while spearheading the brand’s digital transformation. The coordination extended to global teams and resources to ensure a unified approach.
The Results
“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”
With an annual budget exceeding $20 million, our 12-month collaboration with the client saw revenues escalate from $1.2 billion to $1.7 billion. We not only improved the passenger conversion rate from 2.23% to an impressive 5.25% but also reduced the CPL from $51.21 to $31.22.
This growth trajectory was not just a one-time spike; we sustained and even augmented this rate through 2022 and 2023.
74
Increase in global sessions YoY
95
Boost in lead generation globally.
40
Increase in revenue
