Item No.
The Challenge
The Tire Company faced the daunting task of streamlining its expansive marketing endeavors, which included a quarterly ad spend of over $160 million and a large team based in Bangalore. They needed a unified approach to marketing and PR, social media, budget management, analytics, and technology across multiple countries while ensuring cohesion with internal marketing teams.
01. Solution
NOQii Digital stepped in to assume full responsibility for The Tire Company’s marketing processes. Our comprehensive services included:
- Oversight of both paid and organic digital media efforts.
- Coordination of print and online advertising campaigns.
- Management of social media initiatives across all relevant channels.
- Strategic media buying and placement operations.
- Implementation of robust analytics and tracking mechanisms, including Google Analytics.
The NOQii Digital team effectively managed multinational teams and worked closely with The Tire Company’s internal staff to ensure seamless operations and communication.
Item No.
02. Impact
NOQii Digital delivered significant improvements:
- Lead generation and conversion rates increased by over 18%.
- Cost per lead (CPL) saw a notable reduction.
- Overall revenue within the Americas surged, exceeding $12 billion.
- Optimization of the relationship with media buying agencies.
- Enhanced real-time social media management on a global scale.
Highlights
Let’s Change How We
Manage Business
Achieved a revenue increase from $8 billion to $12 billion over a 4-year period.
Significantly improved the conversion rate from 1.61% to 3.01%.
Reduced cost per lead (CPL) from $112.22 to $76.47, enhancing the marketing ROI.
Managed a substantial advertising budget and a large, diverse team with global responsibilities.
Streamlined analytics and technological processes for real-time global engagement.
